Sara Spielman

Project Dog

A canine genetic testing nonprofit organization, Project Dog, needed assistance with its visual branding. Shown here are some of the logos I designed for the nonprofit. The goal for the aesthetic was contemporary, minimal, and professional. I focused on the symmetry of the lowercase p and d in some of the designs and used sans serif typefaces to fit the clean, simple aesthetic goal.

An information form page I designed is also shown. I designed it to be streamlined, easy to locate information, and to be consistent with the minimalist aesthetic of the branding.

A prototype of the one of the website landing pages I designed for the organization is also shown. For the primary photograph, I used a photo I had taken at San Francisco's Ocean Beach to highlight the focus on dogs.